Marketing and explainer videos for software
Say It. Ship It.
Describe your video in one sentence. Softer writes, voices and designs it in your brand. Then you change anything by asking.
Start on the Free plan: 1 video, $0, no card needed.
“A 45-second launch video for Obsidra’s alert correlation, for SOC leads drowning in noise.”
Made with Softer- to render a 30s video in 1080p, in our testing
- ~34s
- per video on paid plans, edits included
- $8–10
- stock clips, avatars or generated footage
- 0
- sentence to change the voice
- 1
How it works
Describe. Watch. Refine.
- 1
Describe
Type or dictate one sentence: the product, the audience, the moment. Or paste a script you already have. Pick 16:9, 9:16 or 1:1 and how long it should run. Add a deck, PDF or screenshots if you have them.
“A 30-second vertical teaser for our new Slack integration, for ops managers.”
- 2
Watch it build
The agent writes the script, records the voiceover as one continuous read, adds a music bed and designs and animates every scene as code, on your brand, with word-timed captions. The preview builds live in front of you.
Script → voice → music → animation → captions
- 3
Refine and export
Ask for any change in plain words, to the script or the picture, and it re-renders; the voice, captions and animation re-time to a new script. When it's right, export a 1080p MP4 for your site, your launch post or your changelog.
“Faster intro, and end on the pricing page.”
Code-based video
Built Like Software. Not Filmed.
Softer builds every video in code, the same way your website is built. That's why it stays exact, on brand and editable forever.
<!-- scene 2 of 4 · 0:12 --> <h1>Invoices route <em>themselves.</em></h1> <p>Set a rule once.</p>
Approval rules
Invoices route themselves.
Set a rule once.
Exact, every time
Text, numbers and your product's screens are drawn precisely. No garbled words, melted logos or made-up interfaces.
Editable forever
Change a word, a price or a screen months later by asking. It re-renders; nothing is reshot or regenerated from scratch.
On brand by construction
Your fonts, colours and logo are the design system, the same way they are on your website. Not a filter on top.
Pricing
Pay per Video. Edit Without Limits.
The billable unit is a video. Iterating inside a video is unlimited on paid plans.
Free
See what Softer makes with your brand.
$0/month
No card needed
- 1 video
- 2 generations
- Brand kit from your website
- Watermarked 1080p export
Starter
For a steady cadence of launches and updates.
$50/month
$10 per video
- 5 videos a month
- Unlimited edits inside each video
- Reuse: branch any video into new versions
- 1080p MP4 export, no watermark
Volume
For teams shipping every week, in every format.
$200/month
$8 per video
- 25 videos a month
- Unlimited edits inside each video
- Reuse: branch any video into new versions
- 1080p MP4 export, no watermark
Custom
For teams that need more than Volume. Priced with you.
- More than 25 videos a month
- Annual billing and invoices
- An onboarding call
- Priority support
Learn more
See It for Yourself.
Make your first video
One sentence in. An on-brand video out, in minutes. Then change anything by asking.