Skip to content
Softer

Pricing

Pay per Video. Edit Without Limits.

You pay for the videos you make, not the minutes, credits or seats. Iterating inside a video is unlimited on paid plans.

Free

See what Softer makes with your brand.

$0/month

No card needed

  • 1 video
  • 2 generations
  • Brand kit from your website
  • Watermarked 1080p export
Start free
Most popular

Starter

For a steady cadence of launches and updates.

$50/month

$10 per video

  • 5 videos a month
  • Unlimited edits inside each video
  • Reuse: branch any video into new versions
  • 1080p MP4 export, no watermark
Choose Starter

Volume

For teams shipping every week, in every format.

$200/month

$8 per video

  • 25 videos a month
  • Unlimited edits inside each video
  • Reuse: branch any video into new versions
  • 1080p MP4 export, no watermark
Choose Volume

Custom

For teams that need more than Volume. Priced with you.

  • More than 25 videos a month
  • Annual billing and invoices
  • An onboarding call
  • Priority support
Contact us

Prices in USD. Tax is calculated at checkout where it applies. Every plan includes script, voiceover, music, captions, your brand kit and 1080p MP4 export.

The problem

Skip the Agency. Keep the Polish.

An animated explainer from a studio is weeks of kickoffs and revision rounds, and a budget that only the biggest launch can justify. So most features ship without a video at all.

Hiring a video agency

Cost per explainer

Typical published range for a 30–60s animated explainer

$5k–$25k
Turnaround

Script, storyboard, voiceover and animation rounds

4–10 weeks
After delivery

New feature, new price, new language: a change order

A new quote

Sources: agency pricing we compared.

Making it with Softer

Cost per video

On paid plans; edits inside a video are included

$8–$10
Turnaround

Watch the preview build live, then export 1080p MP4

Minutes
After delivery

Ask for the change and it re-renders

A sentence

Questions, answered

What kind of videos does Softer make?

Marketing and explainer videos for software: product launches, feature announcements, onboarding and how-it-works explainers. Each video has a script, a voiceover, a music bed and word-timed captions, and is animated as code: your interface, charts, type and motion graphics.

Do I have to write the script?

No, but you can. By default Softer writes the script from your one-sentence brief. You can also paste your own script, which Softer uses word for word, or a rough draft or outline for it to tighten. Either way, edit it in words afterwards, such as "make the opening punchier" or "cut the second paragraph", and the voiceover, captions and animation re-time to the new script.

Does Softer use stock footage or AI-generated video?

No. Everything on screen is animated from code, built from your brand kit, screenshots and uploads. There is no stock footage and no generated footage or avatars.

How do Softer videos look agency-made?

Every video is designed and animated from scratch as motion graphics by an agent that works like a motion designer: a real type hierarchy, your fonts and palette as the design system, your product's interface rebuilt as motion, one idea per beat, and kinetic type where every caption and reveal lands on the spoken word. See the anatomy of a frame.

What does the voiceover sound like?

Natural, studio-grade narration from a professional voice library. The script is recorded as one continuous read rather than stitched together line by line, and brand names are pronounced right. Change the voice at any time with one sentence and the video re-times itself to the new read.

How long does a video take?

Minutes. You watch the preview build live while Softer works. Export to 1080p MP4 is quick too: in our testing a 30-second video rendered in about 34 seconds.

How do I change something?

Ask. Type or dictate the change in plain words, such as "shorter intro" or "say 'approval rules' instead", and Softer re-renders the video. Edits inside a video are unlimited on paid plans.

Is Softer a video editor?

No. There's no timeline or scene editor. You describe the video, and Softer writes, voices, designs and animates it. To change it, you ask in plain words and it re-renders. If you need frame-by-frame control over footage you shot yourself, a traditional editor like Premiere or Descript is the better tool.

What is Reuse?

Reuse branches a video into a new version from one sentence: the same video in German, for a different audience, with a different voice or as a shorter cut. The original stays exactly as it was.

How does Softer know my brand?

When you sign up, Softer reads your product's website once and builds a brand kit: logo, colours, heading and body fonts (your real font, or the closest open equivalent) and screenshots of your product, so the video matches how it actually looks. Every new video starts from the kit, and you can edit it at any time.

Can I use my own fonts?

Yes. Upload your font files to the brand kit and new videos use them. Videos you already made keep the brand they were made with, so editing the kit never silently rebrands a video you've shipped.

Will my video look like everyone else's?

No. There is no house template. The look comes from your brand kit and the tone from your audience, so a security product and an HR tool get very different videos. See cybersecurity, fintech and developer tools examples.

What formats and lengths are supported?

16:9, 9:16 and 1:1, chosen per video. You choose the length of each video. Export is 1080p MP4.

Can I upload my own material?

Yes. Upload PDFs, PowerPoint decks and images, and Softer uses them as source material for the script and visuals.

What counts as a video on my plan?

Each new video you create counts toward your monthly allowance. Iterating on a video, however many edits you ask for, is unlimited on paid plans. The Free plan includes one video with two generations and a watermarked export.

Do I need a card for the Free plan?

No. Sign up and make your first video for free, no card needed. You only add a card if you choose a paid plan.

Learn more

See It for Yourself.

Softer

Make your first video

One sentence in. An on-brand video out, in minutes. Then change anything by asking.