Pricing
Pay per Video. Edit Without Limits.
You pay for the videos you make, not the minutes, credits or seats. Iterating inside a video is unlimited on paid plans.
Free
See what Softer makes with your brand.
$0/month
Card required, no charge
- 1 video
- 2 generations
- Brand kit from your website
- Watermarked 1080p export
Starter
For a steady cadence of launches and updates.
$50/month
$10 per video
- 5 videos a month
- Unlimited edits inside each video
- Reuse: branch any video into new versions
- 1080p MP4 export, no watermark
Volume
For teams shipping every week, in every format.
$200/month
$8 per video
- 25 videos a month
- Unlimited edits inside each video
- Reuse: branch any video into new versions
- 1080p MP4 export, no watermark
Prices in USD. Every plan includes script, voiceover, music, captions, your brand kit and 1080p MP4 export.
Pricing questions
How do I change something?
Ask. Type or dictate the change in plain words, such as "shorter intro" or "say 'approval rules' instead", and Softer re-renders the video. Edits inside a video are unlimited on paid plans.
What is Reuse?
Reuse branches a video into a new version from one sentence: the same video in German, for a different audience, with a different voice or as a shorter cut. The original stays exactly as it was.
What counts as a video on my plan?
Each new video you create counts toward your monthly allowance. Iterating on a video, however many edits you ask for, is unlimited on paid plans. The Free plan includes one video with two generations and a watermarked export.
Do I need a card for the Free plan?
Yes, a card is required to start, but the Free plan costs $0. You're only charged if you choose a paid plan.
Make your first video
One sentence in. An on-brand video out, in minutes. Then change anything by asking.