Industry: fintech and finance
Fintech and finance software videos: precise, calm, data-led
Finance buyers read a video the way they read a spreadsheet: they notice when a number is wrong, a chart is decorative or the tone oversells. Softer designs finance videos that are exact, calm and led by the data, in your brand, from one sentence.
Updated
Tallystone · Precise, calm, data-led
Tallystone is an invented brand (a cash forecasting tool for finance teams) used to show how Softer treats this industry. The frame is a placeholder until the sample video is ready.
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- Example brief
- “A 60-second explainer for Tallystone's 13-week cash forecast, for CFOs at mid-size companies.”
- Type
- Editorial serif. Tabular-figure sans for every number.
- Motion
- Charts that draw to the exact figure, numbers that count up and settle
- Sound
- Measured piano and soft strings; no hits, quiet cuts
What finance audiences need from a video
A CFO or a treasury lead watching your video wants to see the workflow and the numbers, with nothing that looks invented or inflated. That rules out stock footage of handshakes and skylines, and it rules out generated video, which can garble figures and text. It also rules out hype: the right register for finance is confident and quiet.
What a Softer finance video looks like
Softer's agent designs each video from your brand kit and your audience. For a finance brand like Tallystone, the invented example above, that means:
- Look: a restrained palette from your brand kit, generous white space and one accent colour for the number that matters.
- Type: a clear hierarchy with figures set as real text, aligned and legible, never a blurry screenshot of a table.
- Motion: charts that draw to the exact figures you give, numbers that count up and settle, and one idea per beat.
- Sound: measured piano or strings under a calm, precise voiceover recorded as one continuous read; no hits, quiet cuts.
- Captions: word-timed and drawn into the animation, so the video works muted in a feed or an inbox.
Numbers that are exactly right
Because every frame is animated as code, the figures on screen are the ones in the script, drawn precisely. Give Softer the numbers in your brief or upload the deck or PDF they come from. If a figure is illustrative, ask for it to be labelled: "add a small 'Example figures' label under the chart". If it changes, one sentence fixes it: "the forecast accuracy is 96%, not 95%".
Videos finance teams make with Softer
| Video | Format | Brief |
|---|---|---|
| Product explainer | 16:9, 60s | "A 60-second explainer for Tallystone's 13-week cash forecast, for CFOs at mid-size companies." |
| Feature announcement | 9:16, 20s | "A 20-second vertical clip announcing multi-currency accounts, for finance managers." |
| Onboarding | 16:9, 90s | "A 90-second welcome video showing a new admin how to connect their first bank account." |
| Partner version | 16:9, 45s | "Reuse for accounting firms: how they manage cash for many clients." |
Product explainer
- Format
- 16:9, 60s
- Brief
- "A 60-second explainer for Tallystone's 13-week cash forecast, for CFOs at mid-size companies."
Feature announcement
- Format
- 9:16, 20s
- Brief
- "A 20-second vertical clip announcing multi-currency accounts, for finance managers."
Onboarding
- Format
- 16:9, 90s
- Brief
- "A 90-second welcome video showing a new admin how to connect their first bank account."
Partner version
- Format
- 16:9, 45s
- Brief
- "Reuse for accounting firms: how they manage cash for many clients."
Words you control
Finance marketing is careful about claims. With Softer you can paste your own approved script, or let the agent draft it and then change any line by asking: "say 'helps forecast' instead of 'predicts'", "add our disclaimer as a small line on the end card". Softer updates the script, the voiceover and the captions together and re-renders.
One brand, every market
Reuse branches a finished video in one sentence: "Reuse in German", "Reuse for treasury teams at banks", "Reuse as a 30-second vertical cut". Each is a new video in the same brand kit, and the original stays exactly as it was. Edits inside a video are unlimited on paid plans.
Questions
Will the numbers in the video be accurate?
They will be the numbers you give. Charts and figures are drawn as code from the script, not generated as images, so they are exact. You can correct any figure by asking.
Can I use our own approved script?
Yes. Paste it in as the brief and Softer produces the voiceover, visuals, music and captions around it. Any line can be changed later by asking.
Can the video include a disclaimer?
Yes. Ask for it in words, for example as a small line on the end card, and Softer adds it and re-renders.
