Examples
Each One Started as One Sentence.
Every video here was made with Softer from the brief shown above it. Turn the sound on.
Made with Softer
Our own launch video. One sentence.
“A 60-second launch video for Softer, for SaaS founders and product marketers who ship features without a video.”
Made with SofterUse cases
Launch Louder. Onboard Faster.
Every sample below was made with Softer from a one-line brief, for an invented SaaS brand. Turn the sound on.
- Made with Softer
Product launch
Made with Softer from this one-line brief:
“A 45-second launch video for Ledgerly's new approval rules, for finance leads at mid-size companies.”
Product launch videos → - Made with Softer
Explainer
Made with Softer from this one-line brief:
“A 60-second explainer for Clarimed's digital intake, for practice managers at busy clinics.”
Explainer videos → - Made with Softer
Feature announcement
Made with Softer from this one-line brief:
“A 20-second vertical clip announcing CSV export in Trackwise, for ops managers.”
Feature announcement videos → - Made with Softer
Onboarding explainer
Made with Softer from this one-line brief:
“A 60-second square welcome explainer for new Crewbase admins, focused on the first win.”
Onboarding explainer videos →
Industries
One Engine. Six Very Different Videos.
Softer has no house style. The look comes from your brand kit and the tone comes from your audience, so a security product gets a tense, cinematic cut and a finance tool gets a calm, data-led one.
- Made with Softer
Cybersecurity
Dark, cinematic, tense
Obsidra, an invented brand: a detection and response platform. Video made with Softer.
- Void #07090F
- Panel #10141F
- Signal #3DE0C6
- Frost #E8ECF6
- Type:
- Condensed grotesk, tight tracking
- Sound:
- Low, pulsing bed with sub-bass; sharp hits on the cuts
- Placeholder · sample video coming soon
Fintech and finance
Precise, calm, data-led
Tallystone, an invented brand: a cash forecasting tool for finance teams.
- Ink #10231C
- Paper #F4F6F3
- Ledger #1F7A5A
- Slate #5F6F68
- Type:
- Editorial serif
- Sound:
- Measured piano and soft strings; no hits, quiet cuts
- Made with Softer
Developer tools
Technical, fast, exact
Stackpoint, an invented brand: preview environments for every pull request. Video made with Softer.
- Terminal #0D1117
- Surface #161B22
- Violet #A78BFA
- Text #E6EDF3
- Type:
- Monospace, set tight
- Sound:
- Minimal electronic bed; soft clicks on the cuts
- Made with Softer
HR and people ops
Warm, human, reassuring
Crewbase, an invented brand: a time-off and scheduling platform. Video made with Softer.
- Clay #E0764F
- Linen #FBF4EC
- Cocoa #3A2A22
- Sand #F0DCCB
- Type:
- Soft serif
- Sound:
- Acoustic guitar and light percussion; gentle chimes on the cuts
- Placeholder · sample video coming soon
Consumer apps
Bright, playful, energetic
Pebblo, an invented brand: a habit-tracking app.
- Butter #FFF6D6
- Pop #FF5C8A
- Grape #2B1A4A
- Sky #7CC8FF
- Type:
- Heavy rounded sans, big
- Sound:
- Upbeat pop bed; pops and swooshes on the cuts
- Made with Softer
Healthcare SaaS
Clinical, clear, trustworthy
Clarimed, an invented brand: a patient intake platform for clinics. Video made with Softer.
- Harbor #1A8FB5
- Mist #F3F8FB
- Navy #0F2B3D
- Sage #8CC7A1
- Type:
- Humanist sans, generous spacing
- Sound:
- Calm ambient pads; no percussion, no effects
All six brands are invented. Frames marked “Placeholder” are still being made.
Learn more
See It for Yourself.
Make your first video
One sentence in. An on-brand video out, in minutes. Then change anything by asking.